Now that we have discussed the UX aspect, is it worth considering the terms faceted navigation and SEO? We know that faceted navigation makes it much easier to filter the assortment and is very useful for many users. However, such an abundance of available filtering options should rai

We talk to Małgorzata Bochenek - Director of Business Development and Digitalization at IKEA Retail Polska. Learn how IKEA is using AI to transform the shopping experience and create innovative solutions for customers. What were the initial motivations for using artificial intelligence at IKE

Geolocation data in marketing - how to use it effectively? One example of the use of geolocation in marketing is promotional campaigns in stationary stores that send personalized offers and promotional notifications to users located near the store. When a customer enters the campaign space, t

The name Deepfake comes from a combination of two English terms - deep learning (a branch of machine learning technology) and fake, i.e. "fake". The simplest answer to the question of what DeepFake is is that it is an image processing technique that combines images of human faces usin

The furniture industry is one of the oldest in the world and is still developing dynamically. However, unlike others, they do not offer cheap and disposable products that should be bought regularly. This fact, combined with the high competition in the industry, means that internet marketing for a fu